Chum Churum Original Soju - 360 ml
Produced by Lotte Chilsung Beverage Co., Ltd., Chum Churum is one of Korea’s most popular and fastest-growing soju brands since its launch in 2006. The name translates to "like the first time," symbolizing a fresh and approachable character. It gained international fame as the world’s first soju produced using alkaline water, which accounts for roughly 80% of the final product and is credited with creating its signature smoothness.
Description
This clear distilled spirit is traditional in style but modern in execution, typically made from a blend of rice, barley, and sweet potatoes. The use of alkaline water, which features smaller mineral-rich particles, results in an exceptionally smooth mouthfeel and a soothing sensation on the throat. The nose is subtle and clean, with gentle aromas of fresh rice, spring water, and light floral notes. On the palate, it is light-bodied and velvety, offering a mild sweetness with faint hints of pear and jasmine. The finish is crisp and short, lacking the sharp medicinal edge found in some traditional high-proof sojus. ABV 16.5% (standard original version).
Food Pairing
Chum Churum Original is designed to be the ultimate companion for bold and savory Korean flavors. It is a classic partner for Korean BBQ, specifically samgyeopsal (grilled pork belly), where its crispness cuts through the fatty richness of the meat. It also pairs excellently with spicy dishes like kimchi jjigae (stew) or tteokbokki (spicy rice cakes), as the alkaline water and subtle sweetness help tame the heat. For seafood lovers, it is often served alongside Korean-style sashimi (hwe) or grilled eel. It can be enjoyed neat (chilled), on the rocks, or as a popular base for somaek (a cocktail of soju and beer).
Produced by Lotte Chilsung Beverage Co., Ltd., Chum Churum is one of Korea’s most popular and fastest-growing soju brands since its launch in 2006. The name translates to "like the first time," symbolizing a fresh and approachable character. It gained international fame as the world’s first soju produced using alkaline water, which accounts for roughly 80% of the final product and is credited with creating its signature smoothness.
Description
This clear distilled spirit is traditional in style but modern in execution, typically made from a blend of rice, barley, and sweet potatoes. The use of alkaline water, which features smaller mineral-rich particles, results in an exceptionally smooth mouthfeel and a soothing sensation on the throat. The nose is subtle and clean, with gentle aromas of fresh rice, spring water, and light floral notes. On the palate, it is light-bodied and velvety, offering a mild sweetness with faint hints of pear and jasmine. The finish is crisp and short, lacking the sharp medicinal edge found in some traditional high-proof sojus. ABV 16.5% (standard original version).
Food Pairing
Chum Churum Original is designed to be the ultimate companion for bold and savory Korean flavors. It is a classic partner for Korean BBQ, specifically samgyeopsal (grilled pork belly), where its crispness cuts through the fatty richness of the meat. It also pairs excellently with spicy dishes like kimchi jjigae (stew) or tteokbokki (spicy rice cakes), as the alkaline water and subtle sweetness help tame the heat. For seafood lovers, it is often served alongside Korean-style sashimi (hwe) or grilled eel. It can be enjoyed neat (chilled), on the rocks, or as a popular base for somaek (a cocktail of soju and beer).
Description
Produced by Lotte Chilsung Beverage Co., Ltd., Chum Churum is one of Korea’s most popular and fastest-growing soju brands since its launch in 2006. The name translates to "like the first time," symbolizing a fresh and approachable character. It gained international fame as the world’s first soju produced using alkaline water, which accounts for roughly 80% of the final product and is credited with creating its signature smoothness.
Description
This clear distilled spirit is traditional in style but modern in execution, typically made from a blend of rice, barley, and sweet potatoes. The use of alkaline water, which features smaller mineral-rich particles, results in an exceptionally smooth mouthfeel and a soothing sensation on the throat. The nose is subtle and clean, with gentle aromas of fresh rice, spring water, and light floral notes. On the palate, it is light-bodied and velvety, offering a mild sweetness with faint hints of pear and jasmine. The finish is crisp and short, lacking the sharp medicinal edge found in some traditional high-proof sojus. ABV 16.5% (standard original version).
Food Pairing
Chum Churum Original is designed to be the ultimate companion for bold and savory Korean flavors. It is a classic partner for Korean BBQ, specifically samgyeopsal (grilled pork belly), where its crispness cuts through the fatty richness of the meat. It also pairs excellently with spicy dishes like kimchi jjigae (stew) or tteokbokki (spicy rice cakes), as the alkaline water and subtle sweetness help tame the heat. For seafood lovers, it is often served alongside Korean-style sashimi (hwe) or grilled eel. It can be enjoyed neat (chilled), on the rocks, or as a popular base for somaek (a cocktail of soju and beer).
